Why I started Aifcandles in a world full of products
Deel
For years, I worked for various wholesalers. There, I learned a lot about product development, production, and trends. But I also noticed how often everything looked the same. The same colors, the same shapes, the same ideas, products 'purely for trade' without real feeling.
Still, I continued to love creating something beautiful. Products that make people happy, that bring atmosphere and evoke a smile. I missed that in the world of mass production.
When I started making small batches of candles for myself, it immediately felt different. I received so many genuine, positive reactions; people were genuinely happy with them. That feeling touched me, and that's exactly why I started Aifcandles. I finally felt seen, something I greatly missed in my career.
In a world full of products, I want to bring something personal. Candles with character, color, and warmth. Things that are not only beautiful to look at but also do something for how you feel.
Take, for example, the smiley candle. It's not about the candle itself, but about the gesture. You give it to someone to make them smile. That's what I want. To send that message out into the world.
For me, Aifcandles is about more than just products. It's about feeling, about attention, about something small that can make a big difference. And that's exactly what Aifcandles still means to me every day: sharing a piece of warmth, color, and joy.